Performance Marketing

Performance marketing is a type of digital marketing where advertisers pay based on the actual results of their campaigns, such as clicks, leads, conversions, or sales. performance marketing links costs directly to tangible results, ensuring that spending is closely aligned with achieving business goals. This approach leverages detailed data and analytics to track performance, optimize campaigns, and improve return on investment.

1. Cost Per Install (CPI) is a performance-based metric used in mobile app advertising to measure the cost of acquiring a new user who installs an app.

2. Cost Per Registration (CPR) To measure the cost associated with acquiring a user who completes a registration or sign-up process on a website, app, or platform.

3. Cost Per Lead (CPL) A "lead" is typically defined as a person who has shown interest in a product or service by providing their contact information, such as through a form submission, sign-up, or inquiry. Cost associated with acquiring a potential customer or lead through marketing efforts.

4. Cost Per Sale (CPS) Amount spent on acquiring a customer who makes a purchase, providing insight into the cost-effectiveness of marketing campaigns in driving actual sales. The cost incurred to generate a sale through advertising efforts. It represents

5. Cost Per Click (CPC) is the cost incurred by an advertiser each time a user clicks on their ad. CPC is commonly used in pay-per-click (PPC) advertising models, where advertisers pay for each click on their ad rather than for impressions or other forms of engagement.

6. Cost Per Action (CPA) is the cost incurred to achieve a specific action taken by a user as a result of an advertising campaign. This action could be any predetermined conversion, such as making a purchase, filling out a form, signing up for a newsletter, or downloading an app.

7. Cost Per Transaction (CPT) To measure the cost incurred for each completed ransaction generated by an advertising campaign. It focuses specifically on the cost associated with driving a purchase or sale.

8. Cost Per Deposit (CPD) is used to evaluate the cost associated with acquiring a deposit through advertising efforts. CPD takes place where transactions involve financial deposits, such as banking, investment platforms, and payment services.

9. Cost Per Order (CPO) To measure the cost associated with acquiring an order or sale through advertising efforts. It represents the average amount spent to generate each completed order, providing insight into the effectiveness and efficiency of marketing campaigns in driving transactions.


Mobile Marketing

Is the practice of reaching and engaging customers through their mobile devices, such as smartphones and tablets. It leverages various strategies and tools to target users with personalized content, offers, and advertisements. As mobile device usage continues to rise, mobile marketing has become a crucial component of modern digital marketing strategies.

1. In-App Advertising: Displaying ads within mobile applications.

2. Push Notifications: Sending alerts or messages directly to app users to encourage engagement or inform them of promotions.

3. In-App Purchases: Encouraging users to make purchases within the app.


Email Marketing

sending promotional messages or information to a list of subscribers via email. It is used to communicate directly with individuals, nurture leads, and build relationships with customers. Email marketing is known for its effectiveness in driving engagement, conversions, and customer loyalty.

1. Subscription Forms: Collecting email addresses through sign-up forms on websites, landing pages, and social media.

2. Promotional Emails: Special offers, discounts, and product announcements designed to drive sales and conversions.

3. Transactional Emails: Automated messages triggered by user actions, such as order confirmations, shipping notifications, or password resets.


Social Media Marketing

By using social media platforms to promote a brand, product, or service. It involves creating and sharing content, engaging with audiences, and running paid advertising campaigns to build brand awareness, drive traffic, and generate leads or sales. With the widespread use of social media, it has become a crucial component of modern marketing strategies.

1. Platforms: Identifying which social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) are most relevant to your target audience and business goals.

2. Content: Developing various content types such as posts, images, videos, infographics, and stories that resonate with your audience.

3. Website Integration: Incorporate social media buttons and feeds on your website to encourage sharing and engagement.


Influencer Marketing

Influencer with significant social media followings helps to promote products, services, or brands. These influencers have established credibility and a strong connection with their audience, making theirendorsements highly valuable for marketing purposes.

1. Engage with followers through comments, direct messages, likes, shares, and mentions. Address questions and feedback to foster a sense of community

2. Develop diverse content types such as text posts, images, videos, infographics, stories, and live streams.

3. Decide on the type of collaboration, such as sponsored posts, product reviews, giveaways, or affiliate marketing.


Display Advertising

That involves placing graphical ads on websites, apps, or social media platforms to promote products or services. Unlike text-based ads, display ads are visual and can include images, animations, videos, and interactive elements. They are designed to capture the attention of users and encourage them to take specific actions, such as visiting a website or making a purchase.

1. Static Ads: Simple image-based ads that use graphics and text to convey a message.

2. Animated Ads: Ads that use animations to create movement and attract attention.

3. Video Ads: Short video clips that can be embedded within websites or played before content on video platforms.